FemmeFi

Financial education created by a woman, for women

Financial confidence changes everything.

Practical financial education for women who want to understand their money, make more intentional decisions, and feel confident about what’s next.

The course is now enrolling at an introductory $249. See what’s included

Created by Shadia Bucciarelli, former financial advisor and advisory firm partner with 15 years of industry experience.

For fifteen years, smart, accomplished women sat across from Shadia and said the same two things:

“I just let him handle this.”

“I’m not the financial one.”

Plenty of other women manage every dollar themselves and still want more clarity behind the decisions. FemmeFi is for all of them, and it starts from a different question.

Who convinced women they couldn’t understand this?

Read Shadia’s story
Shadia Bucciarelli, founder of FemmeFi

Your instructor

Fifteen years inside the industry. Now she’s translating it.

Shadia Bucciarelli is a former financial advisor and advisory firm partner with 15 years of financial industry experience. After stepping away from the advisory industry, she turned her focus to women’s financial education: everything she wishes someone had explained to the women across her table.

Merrill Lynch · Raymond James · Fifth Third Bank
Former partner & co-owner, independent financial advisory firm
MBA · former Series 7 & Series 66 license holder

More about Shadia

Enough to decide with confidence.

Learn the concepts. Understand the decisions. Walk into every financial conversation with confidence.

Understand your full financial picture
Know what each account is for, and why
Make sense of retirement accounts and investing
Understand risk, and how much your money can take
Prepare for life's financial transitions
Leave with a focused 90-day action plan

The FemmeFi approach

Not just financial information. A framework for making decisions.

The Financial Confidence Reset is built around Shadia’s signature teaching tools, shaped by 15 years of real-world financial experience. You’ll learn how financial concepts connect, how to evaluate your options, and how to take your next steps with greater clarity.

The philosophy behind it all

RISE is how FemmeFi teaches: see where you are, understand what it means, make a plan, and keep growing as life changes.

  1. Recognize
  2. Interpret
  3. Strategize
  4. Evolve

Goal → Account → Investment

What job is this money doing?

Goal

What is the money for?

Account

Where should it live?

Investment

What does it hold?

Signature framework

The Next Dollar Decision Filter

Shadia’s practical way to evaluate where additional money should go when your priorities compete. You’ll learn it, and use it, inside the course.

Eleven conversations, not eleven lectures.

Self-paced, about 2 hours 40 minutes total, in three phases. You build your own Snapshot, apply the frameworks to your own accounts, and finish with a 90-day plan.

See the full syllabus

The Workbook & Financial Toolkit

Tools you’ll still be using years from now.

A 45-page workbook, organized into eight core tools and resources: exercises you complete now, references you keep for when life needs them.

Financial Snapshot
Financial Action List
Next Dollar Decision Filter
Investment Toolkit
Market Downturn Plan
Life-Change Reference Guides
Financial Protection Checkup
90-Day Financial Confidence Plan

What Jen says about learning with Shadia

“I had put so much effort into my career, but I didn’t know how to translate my income into generational wealth. Shadia made financial management less intimidating. She broke down complicated concepts into bite sized tutorials, that were easy to follow. I walked away with a better understanding of my finances and the confidence to make decisions about my future investment portfolio.”
Jen Hutchings
CEO & Founder, Volt

Built for women at every stage of their financial life.

This is for you if

You've built a successful career and want your money decisions to keep up.

You manage your own finances and want more clarity behind your choices.

You share financial decisions with a partner and want to understand the full picture.

You save or invest but want to see how the pieces fit together.

You're navigating a life transition and want a stronger foundation.

This is not for you if

You want stock picks or a get-rich-quick strategy.

You need individualized advice. That's an advisor's job, not a course's.

You're looking for someone to manage your money for you.

Bringing financial education to your organization or clients? Speaking & workshops.

The Financial Confidence Reset

$249

One-time, introductory price

One payment. Self-paced, on your schedule.

Enroll now

Educational content, not individualized advice

11 self-paced video lessons
about 2 hours 40 minutes total, in three phases
45-page workbook
exercises, worksheets, and references
Eight core tools and resources
from your Financial Snapshot to the Next Dollar Decision Filter
Your 90-Day Financial Confidence Plan
the final lesson

The 30-day guarantee

Finish the first three conversations and do the exercises. Not clearer about your money within thirty days? Email shadia@femme-fi.com for every dollar back.

A little more financial confidence, delivered to your inbox. No hype, no daily emails.