FemmeFi

About your instructor

Meet Shadia.

Fifteen-plus years across investment management, commercial banking, and financial advising. Today, partner and owner of an independent registered investment advisory firm.

The Financial Confidence Reset is the course she built for the women she kept meeting along the way.

Shadia Bucciarelli, founder of FemmeFi

The pattern

Across a career at Fifth Third, Merrill Lynch, and Raymond James, one pattern kept appearing. Smart, successful women would say “I just let him handle this,” or “I’m not the financial one.”

Not women who couldn’t understand their finances. Women nobody had taught. So this brand starts from a different question:

Who convinced women they couldn’t understand this?

The résumé, briefly

The expertise is real. The job here is to translate it, not perform it.

Experience15+ years: investment management, commercial banking, financial advising
FirmsFifth Third Bank · Merrill Lynch · Raymond James
TodayPartner & owner in an independent registered investment advisory firm
EducationMBA
LicensingSecurities & insurance · Investment Adviser Representative
Worked withHundreds of individuals and families

Before finance, volleyball

Nobody expects you to spike before you can pass.

Division I volleyball, then pro in Europe. That’s where the approach comes from: fundamentals first, confidence through understanding. Money deserves to be taught the same way.

The philosophy

Financial confidence doesn’t mean knowing every answer. It means understanding enough to participate confidently in decisions involving your own money.

The course she wishes someone had handed you.

$299 introductory price, one-time · 11 conversations · workbook included